Toyota GB – Office Graphics and Signs
Refresh interior spaces and reinforce branding with vinyl wall coverings, freestanding fabric displays and, vinyl and acrylic signs
Toyota is the world’s best-selling automotive brand, delivering 9.6 million vehicles to customers in 2021. As you can imagine, we were delighted to be contacted by marketing agency SLV8 to produce a variety of signs and digitally printed graphics for the Toyota GB offices in Epsom, Surrey.
Enhancing spaces with wall graphics & signage
Toyota were keen to enhance the appearance of their reception area, open plan workspaces and office suites. The team at SLV8 designed artwork featuring brand colours, Toyota and subsidiary companies’ logos, mission statements and decorative graphics. The printed graphics would be applied to a variety of surfaces including glass balustrades, doors, walls and windows.
Large format printing in many formats
We applied our graphics to a variety of surfaces, and this required printing on an assortment of different medias. For the windows and interior glass, we used printed frosted and print and cut vinyl to produce logos, mission statements and frosted privacy panels. These were used for the reception area windows, glass office doors, glass balustrades and meeting room partitions. The Toyota GB building has large floor to ceiling windows and our team had to work at height to install the window graphics. Luckily this is something we are used to doing.
Large single piece polycril vinyl wall coverings, printed in Toyota colours and featuring subsidiary brand logos including Gazoo Racing, Lexus and Kinto Join, were installed to walls in the reception and open plan workspaces. Office suites and meeting rooms received frosted privacy graphics with print and cut vinyl again used to add key Toyota brands and logos. Print and cut vinyl was also used to produce the white icons and lettering which the team applied to the glass balustrades in many areas around the building. To inject some colour and fun into the staff relaxation spaces, we applied clear vinyl printed in a modern stained-glass style to the large internal windows. Creating a lovely light effect and providing a degree of privacy.
Signs and freestanding displays
While the majority of the project involved various types of printed vinyl, we also created some signage for offices and a large freestanding display for the reception area. For the signs, we applied cut vinyl graphics featuring Toyota group logos to clear acrylic panels and used stainless steel stand off fixings to install them to office walls.
The large 2m fabric display board in the main reception area, showing Toyota companies and the locations of their UK offices, uses a made to measure extruded aluminium frame with stylish feet. Graphics are printed on special display polyester which is finished with silicone edging that is inserted into a groove in the outer frame before being tensioned. These versatile display systems allow large format graphics to be seamlessly display with the added benefit that graphics can be easily changed without having to replace the outer frame. This makes them very cost effective and perfect for retail applications and exhibitions.
The size of the Toyota GB building, and the volume of graphics and signs required, meant that this was a large project that involved the entire Bluedot Display team to produce and install the graphics. It was an interesting and enjoyable project to be involved with, and like the client, we are very pleased with the results. If you would like to know how we can give your workspaces a lift, reinforce your brand and make you stand out from your competitors please do get in touch.