Vorwerk Thermomix Signs, Graphics, Window Decals & More

The Brief

Initially tasked with producing branded gazebos for pop-up stalls, Vorwerk also requested our help with personalising their nationwide Thermomix branches. From Wakefield to Wembley, we printed and installed custom fascia signs and vinyl graphics in the brand’s trademark green. Not to mention several other decorative elements to create the perfect backdrop for events. Read all about what we achieved and view snapshots of the finished results below…

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The Result

Services used in the Project

Case Study Details

Founded in Germany in 1883, Vorwerk was initially a carpet manufacturing company, before expanding into the production of vacuum cleaners almost 50 years later. But it wasn’t until 1971 that they invented the first ever Thermomix – a multifunctional food processor and cooking appliance. And it is this innovative machine that they are best known for to this day.

Now in its sixth generation, Thermomix is sold via local advisors across the country and demoed in purpose-built cookery studios. This includes premises in Ascot, Wembley, Oxford Battersea, Peterborough, Horsham and more. Here, interested parties can take part in workshops and experience sessions, whilst trying out Thermomix’s numerous features for themselves. Think peeling, grating, slicing, blending, slow cooking and even meal planning!

With that in mind, Vorwerk wanted to create a professional environment for hosting classes by incorporating their branding into each studio’s design. As well as utilising the building’s exterior to promote key products, upcoming events and attract new representatives. This is where Bluedot Display were able to help by creating tailor-made graphics, lettering and more.

Fascia signs and window decals

To help Thermomix studios stand out on the high street and garner attention from passersby, we employed a two-step plan. Firstly, we created branded shop fascia signs for the front of each of the different premises. This included classic tray signs with a white background for maximum visibility. As well as more contemporary built-up acrylic lettering mounted directly to the wall to create a 3D effect. Each sign was also colour matched to suit the brand’s preferred palette and typography, and sized to be visible from a distance. Vital if you want to be noticed!

Secondly, to make the most of each studio’s front-facing advertising space, we supplied a variety of self-adhesive vinyl window decals. Quick and easy to install, these stickers come in many shapes and sizes, with your choice of text and images. They cling to windows and glass doors without the need for adhesive and can be easily relocated as needed.

In this case, we used them to showcase Thermomix’s benefits and to promote local cooking workshops and job opportunities. We even included large QR codes that people can scan for more information. As an added benefit, several of the vinyl window graphics we installed onto predominantly glass-fronted studios also enhanced the privacy inside. This was a great way to make the space feel more exclusive for event attendees. And also creates a more comfortable setting for staff working inside.  

Interior branding and vinyl graphics

Indoors, we used vinyl wall graphics and several other design elements to reinforce the Vorwerk Thermomix brand. Simple vinyl stickers were used to display the brand’s name and logo on kitchen counters and acrylic lettering was added to blank walls. Particularly where product demonstrations take place to provide a professional and memorable backdrop for those attending classes. Such setups can also prove useful for video marketing purposes.

Similarly, we supplied faux foliage and bespoke neon-lighting sign displays for a number of Thermomix studios. Presenting the motto: ‘My Thermomix my way’, these eye-catching signs provide a fun background for photos. And, in turn, encourage more social shares – win win!

What’s more, Bluedot Display supplied and fitted Foamex panels and canvas wall mounts for their office spaces and waiting areas. These affordable yet effective marketing tools included everything from product imagery and diagrams to motivational quotes for the team. The possibilities really are endless with our large format HD colour printing capabilities!   

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